Pixel to Print Design Case Study : The Met Dance on Strikingly

IDENTITY DEVELOPMENT CASE STUDY :
THE METROPOLITAN DANCE CENTER
PIXEL TO PRINT DESIGN LLC
THE METROPOLITAN DANCE CENTER
DANCE STUDIO
ARLINGTON, VA
Dance Studio &
Performance Art School

Competitive & performance dance with highly experienced instructors in a sprung flooring studio.
LOGO GOALS
• modern and sophisticated look to match studio dance styles

• Imprint well in many sizes on a wide range of dance apparel

• Reversible for high contrast applications to both black and white
Initial Sketches
Logo Progression
Final Logo
Logo Guide

The minimal logo design displays best on a simple black or white background. Its versatility is important given the various print media at the restaurant : one color imprint receipts, apparel, menus, and gift certificates.
Imprint Flexibility
Apparel customization was a priority for this client from the start.
This design passed the apparel embroidery test, which can be one of the most difficult applications of logo art. due to the restrictions of detail and color. Even at a small size and in limited-color applications, the logo remains legible and the details of the icon are discernible.
Supporting Assets

ALTERNATE COLOR IMPRINT OPTIONS
Various imprint options offer the logo versatility no matter the print color palette.
SECONDARY LOGO
The client anticipated the business name being shortened for efficiency, in conversation and on social media for example, so we got ahead of it by creating this secondary logo version.
MARKETING
Dance recitals were held regularly, so printable items like event invitations and way finding signage are essential.
COMPANY BADGE
This icon was used to represent the dance team at competitions. It imprinted and embroidered well on a variety of outfits, creating a professional, consistent look for the team as they traveled and performed.
The Metropolitan Dance Center
Logo Development Summary

1
POSITION
Position the studio as a modern, sophisticated studio where young and experienced dancers and instructors gather, to practice a wide range of dance styles.
2
BUILD REPUTATION
Collaborated with client to further build up their reputation using the new logo assets. The logo served to unify the communications around the studio mission, recruitment of dancers and instructors, and publicizing of the competitive dance accomplishments.
3
EXTEND BRAND RECOGNITION
Recognition is important in the dance world, especially via the competitive circuit. The logo needed to be unique in the dance industry, and reduce well to just the icon if needed. The limited color palette is also key in building strong recognition.
Additional Case Studies

Identity Development / Logo Guide / Menu Development / Marketing Collateral / Apparel Imprint Design / Website Design
Identity Development /
Menu Development / Marketing Collateral / Website Design
Identity Development / Logo Guide / Marketing Collateral /
Apparel Imprint Design

IDENTITY DEVELOPMENT CASE STUDY :THE METROPOLITAN DANCE CENTER

PIXEL TO PRINT DESIGN LLC

THE METROPOLITAN DANCE CENTER

ARLINGTON, VA

LOGO GOALS

Initial Sketches

Logo Progression

Final Logo

Logo Guide

Imprint Flexibility

Supporting Assets

ALTERNATE COLOR IMPRINT OPTIONS

SECONDARY LOGO

MARKETING

COMPANY BADGE

The Metropolitan Dance Center Logo Development Summary

POSITION

BUILD REPUTATION

EXTEND BRAND RECOGNITION

Additional Case Studies

IDENTITY DEVELOPMENT CASE STUDY :
THE METROPOLITAN DANCE CENTER

The Metropolitan Dance Center
Logo Development Summary