THE METROPOLITAN DANCE CENTER
Dance Studio &
Performance Art School
Competitive & performance dance with highly experienced instructors in a sprung flooring studio.
• modern and sophisticated look to match studio dance styles
• Imprint well in many sizes on a wide range of dance apparel
• Reversible for high contrast applications to both black and white
The minimal logo design displays best on a simple black or white background. Its versatility is important given the various print media at the restaurant : one color imprint receipts, apparel, menus, and gift certificates.
ALTERNATE COLOR IMPRINT OPTIONS
Various imprint options offer the logo versatility no matter the print color palette.
The client anticipated the business name being shortened for efficiency, in conversation and on social media for example, so we got ahead of it by creating this secondary logo version.
Dance recitals were held regularly, so printable items like event invitations and way finding signage are essential.
This icon was used to represent the dance team at competitions. It imprinted and embroidered well on a variety of outfits, creating a professional, consistent look for the team as they traveled and performed.
The Metropolitan Dance Center
Logo Development Summary
Position the studio as a modern, sophisticated studio where young and experienced dancers and instructors gather, to practice a wide range of dance styles.
Collaborated with client to further build up their reputation using the new logo assets. The logo served to unify the communications around the studio mission, recruitment of dancers and instructors, and publicizing of the competitive dance accomplishments.
EXTEND BRAND RECOGNITION
Recognition is important in the dance world, especially via the competitive circuit. The logo needed to be unique in the dance industry, and reduce well to just the icon if needed. The limited color palette is also key in building strong recognition.